TikTok is introducing a fresh option that allows them to cut down on the volume of artificial intelligence-produced media appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale rollout. This advancement aligns with a rise in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the quickest rising video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for substandard, factory-style content that is frequently absurd or surreal.
“We know from our community that a lot of users like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, depending on their own choices,” said a spokesperson.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its network tagged as AI-generated. In total, more than 100 m media items are added to the service every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the volume of artificial media they watch by accessing the “manage topic” option in the application and selecting AI-made media. Further subjects that are already be modified under the tool include politics, fashion, beauty, and choreography.
AI Disclosure Rules
Its rules mandate creators to label lifelike AI-made content, and it bans dangerous deepfakes of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the platform will from now on apply an artificially created tag to content produced via its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is furthermore introducing a $2m awareness program for specialists and groups to create informative material about using AI responsibly. This program will assist educational bodies focused on teaching computer science.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for numerous safety staff in Britain. It is set to cut 439 jobs in its trust and safety division in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
